NUMBER: 5-1-2 APPROVED DATE: 09-10-2009

BASED ON POLICY NUMBER AND TITLE: 2-13-0 Asset Protection

Purpose:To ensure appropriate use of the college's logos on all official communications in order to advance the image of the college in a professional and consistent manner.

The college's logos shall not be used for any commercial/noncommercial, quasi-official, promotional, or similar purpose by any organization, group, or individual without the express approval from the college in advance.

Trident Technical College Logo Design/Application

• The logo is one unit consisting of a graphic and three words:

• The type (wordmark)

an integral part of the design and may not be separated from the graphic. The graphic above the wordmark may not be used alone. The logo and wordmark elements may not be rearranged. The typeface may not be changed.

• Appropriately formatted logo files are available from the Marketing Services department. The Information Processing department also has appropriate logo files for use on internal documents created for faculty and staff.
• When using the logo, proportions between the graphic and the wordmark must be maintained. The relationship between the size of the type in the wordmark "Trident Technical College" and the graphic and the placement of both are critical.
• Users must maintain the correct proportions of the graphic and wordmark when placing or moving the logo file in a desktop publishing program, PowerPoint or similar program.
• The logo may not be supplemented by combining it with additional type or graphics, as in an overlay, circular arch or oval.
• The college's horizontal logo is the preferred logo format. However, some cases warrant use of a vertical logo. Uses of the college's vertical logo are determined by the Marketing Services department.

Location/Placement

• The college logo will be printed in a prominent location on all official TTC publications and printed materials (front on most) and in advertising.
• Promotional or informational materials that are distributed off campus must be handled by Marketing Services staff who will determine proper use of logo and artwork.
• Using other logos from companies or organizations is sometimes necessary to acknowledge co-sponsors, partners, etc. Whenever possible, the TTC logo will be placed in a prominent position on the cover or front of the publication or item and other logo(s) near the TTC logo but smaller.
• If the TTC logo is provided to another organization to use, the Marketing Services department must approve the design, application and/or placement prior to production.

Use

• The official college logo (graphic and wordmark) may not be altered, distorted or reproduced in any form other than the official design.
• The logo will appear on all publications, printed materials, media presentations and other uses including but not limited to: stationery, business cards, letterhead, brochures, posters, advertising, handbooks, invitations, specialty items, name tags, uniform badges, newsletters and official pages of the college website.
• If the logo is to be used on paper in color, the correct color is Pantone Color Matching System (PMS) 201.
• When reproduced on merchandise or in applications other than black and white, the logo can be set up in PMS 201.
• The logo will be used for apparel and various specialty, merchandising or promotional items. Such use must be approved in advance by the Marketing Services department staff.

Examples of appropriate color usage of logo

Individual Unit Identifiers

The primary use for individual unit identifiers is to provide college campuses, divisions, departments and other areas with an identity that integrates with the overall college branding efforts as depicted by the college's official logo. All requests for individual unit identifiers must be submitted to the college's Marketing Services department. The Marketing Services department will review requests and approve if appropriate. If approved, the requestor will receive written instructions explaining appropriate use of the individual unit identifier including color specifications.

Individual unit identifiers must comply with the following standards.

The individual unit identifier:

• Incorporates the horizontal TTC logo along with college business unit (campus, division, department).
• Can be used for external and internal audiences.
• Should be more prominent in terms of placement hierarchy with other logos.

Example of Unit Identifier

Requests for Other Logos>

If there are mitigating circumstances, requestors may apply for an exemption to the above-mentioned logo rules. All requests for logos other than the official TTC logo must be submitted to the college's Marketing Services department. The Marketing Services department will review requests and approve if appropriate. If approved, the requestor will receive written instructions explaining appropriate use of the logo including color specifications.

If approved, logos will comply with the following standards.

The logo:

• Is intended to reach audiences primarily external to the college. This excludes students, faculty and staff.
• Will support the college's overall branding efforts in look and feel.
• Must be able to stand alone, meaning that the intended message is evident without additional explanation.
• Incorporates the words "Trident Technical College".
• Should be more prominent in terms of placement hierarchy with other logos.

Design Treatments

All requests for design treatments must be submitted to the college's Marketing Services department. The Marketing Services department will review requests and approve if appropriate. If approved, the requestor will receive written instructions explaining appropriate use of the design treatment including color specifications.

If approved, design treatments will comply with the following standards.

The design treatment:

• Is intended to reach audiences external or internal (students, faculty, staff) to the college. If for external audiences, the Marketing Services department manages use. If for internal audiences, departments other than Marketing Services can manage use as long as individuals comply with written guidelines provided by Marketing Services.
• Must be accompanied by the college's official logo if used for external audiences.

Examples of Design Treatments

Updated: 07-29-2015

Reviewed: 03-27-2019