Digital Marketing Communications

Digital Marketing Communications Certificate

Certificate in Applied Science

21 Credit Hours

This certificate is designed to develop the sophisticated set of skills needed to prepare the student for the shift in the digital marketing environment. Students will be able to apply and better understand consumer behavior, digital marketing, search engine optimization, web analytics, and creative advertising strategies.

Major Requirements

CPT 174	Microcomputer Spreadsheets	3
Lec: 3 Lab: 0 Credit:3 This course introduces the use of spreadsheet software on the microcomputer. Topics include creating, editing, using formulas, using functions and producing graphs using Microsoft Excel.Learn More Prerequisites MAT 033 or MAT 101 or MAT 102 or MAT 110 or MAT 155

CPT 297	Big Data Analytics	3
Lec: 3 Lab: 0 Credit:3 This course introduces big data concepts and the fundamentals of providing efficient analytics for extremely large datasets.Learn More

MKT 101	Marketing	3
Lec: 3 Lab: 0 Credit:3 This course introduces the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion and marketing distribution.Learn More

MKT 140	E-Marketing	3
Lec: 3 Lab: 0 Credit:3 This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends.Learn More

MKT 240	Advertising	3
Lec: 3 Lab: 0 Credit:3 This course is a study of the role of advertising in the marketing of goods and services, including types of advertising, media, how advertising is created, agency functions and regulatory aspects of advertising.Learn More

MKT 245	Promotional Strategies	3
Lec: 3 Lab: 0 Credit:3 This course is a study of promotion activities, focusing on coordinating an effective marketing campaign for a product or business, with promotion strategies planned and used to influence consumers, trade intermediaries, and sales forces.Learn More

MKT 250	Consumer Behavior	3
Lec: 3 Lab: 0 Credit:3 This course is a study of the buying behavior process and how individuals make decisions to spend their available resources on consumption-related items.Learn More

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Admission Requirements

Admission into this program requires proof of high school graduation (or GED) and qualifying placement levels.