Continuing Education > May-August Summer Course Schedule > Social Media
Social Media

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Social Media Marketing Certificate

The Social Media Marketing Certificate program provides you with a social media marketing foundation, a skill set and strategies you can immediately apply in the workplace. Courses may be taken independently, or take them all for a Social Media Marketing Certificate.

  • Introduction to Marketing Concepts            
  • Introduction to Social Media 
  • Introduction to SEO
  • Introduction to Google Analytics                            
  • Email Marketing Strategies for Business 
  • Trends in Mobile Technology  
  • Creating an Effective Social Media Marketing Plan           

SAVE! Enroll in the entire certification track for only $624.

Questions? Call Cindy McGuckin at 843.574.6707 or email

cynthia.mcguckin@tridenttech.edu.

To register, call 843.574.6152.

Introduction to Marketing Concepts

This course provides the fundamentals of marketing that are necessary to move forward with any type of marketing strategy or approach. This course is suggested before taking any of the following social media courses.  No book required

XBUS 510-002

5/28

W

6-8 p.m.

$99

Introduction to Social Media

Are you friending on Facebook, tweeting on Twitter and connecting on LinkedIn? This workshop provides introductory information about the many social media tools and programs available today. Learn how social media can be utilized to foster collaboration, develop and expand personal and professional networks, and build relationships. No book required

XBUS 511-002

6/17

T

6-8 p.m.

$99

Introduction to SEO

Having a great website doesnít help your business if people can't find it! Search engine optimization (SEO) is about appearing in natural, or organic, search results. Learn how to increase the search engine visibility of your own site using simple tools and techniques. No book required

XBUS  586 -002

7/9

W

6-8 p.m.

$99

Introduction to Google Analytics

Google Analytics is a free tool used by many businesses to measure the performance of their websites. With it, you can see where traffic comes from and what people do once they arrive on your site. You canít read the minds of your visitors; however, using the data you can infer intent and discover ways to improve your online presence. No book required

XBUS 587-002

7/23

W

6-8 p.m.

$99

Email Marketing Strategies for Business

Email marketing is alive and well! Learn how to create effective marketing strategies for your email marketing campaigns that will build your list and drive huge amounts of traffic to your website and social media sites. No book required

XBUS 584-002

8/5

T

6-8 p.m.

$99

Trends in Mobile Technology

Mobile is where it is! If you havenít noticed, the whole world is going mobile. We all have smartphones now, and if you arenít marketing for mobile you are losing valuable customers. This course touches on the newest trends. Learn how to better use tools for creating mobile campaigns that really convert prospects to customers. No book required

XBUS 514-002 

8/19

T

6-8 p.m.

$99

Creating an Effective Social Media Marketing Plan

Now that you are familiar with different areas of social media, learn how to use each one to drive traffic and get the sales rolling in. Learn the dos and doníts when using social media to drive traffic and how to write effective social media ads. Be successful in promoting your business online!  No book required

XBUS 515-002

9/2

T

6-8 p.m.

$99

 

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