TTC's Policies and Procedures > Advancement > 9-6-1 Naming of Buildings, Facilities and Campus Green Spaces
9-6-1 Naming of Buildings, Facilities and Campus Green Spaces

 

TITLE NUMBER APPROVED DATE
NAMING OF BUILDINGS, FACILITIES, AND CAMPUS GREEN SPACES 9-6-1 06-04-12
 
BASED ON POLICY NUMBER AND TITLE
9-6-0 NAMING OF BUILDINGS, FACILITIES, AND CAMPUS GREEN SPACES

PURPOSE

This procedure sets forth college-wide guidelines for gift naming opportunities at Trident Technical College (TTC) and defines the procedures for acceptance of gifts.  The Trident Technical College Foundation is the point of contact for all gift-based naming opportunities.  Although such recognition may take many forms, this procedure seeks to establish guidelines for the naming of buildings, facilities, and campus green spaces in recognition of donors.

These named gift recognition guidelines are designed to:

  • Provide guidance/rationale for determining the appropriate recognition of a major donor.

  • Provide guidance to prospective donors and to College and Foundation staff about the size and structure of gifts necessary to attain various levels of naming recognition.

  • Provide a mechanism for evaluating proposed major naming gifts.

  • Promote appropriately consistent naming recognition levels and procedures for College departments and units.
  1. GUIDELINES FOR NAMING


    1. TTC will consider the following when deciding to name buildings, facilities, and campus green spaces:

      1. a generous gift,

      2. devotion, or

      3. distinguished service.

    2. The naming of any TTC buildings, facilities, and campus green spaces is only appropriate when a generous gift is received.  The merits of naming any TTC building, facilities, and campus green spaces will be determined by carefully weighing one's devotion, distinguished service, and philanthropy, and should be able to stand the test of time.  All naming requests should confirm that the honoree or donor meets the highest values and societal standards.  For organizations, this means their work and values are consistent with the mission of the College.

    3. All naming procedures are negotiable, and the TTC Foundation recognizes that notwithstanding this procedure, the TTC Area Commission and the TTC Foundation Board of Trustees retain its discretion to make exceptions or alter criteria or conditions as appropriate to the circumstances.

    4. Named buildings will be carried through the useful life of the building.  If demolished, there is no obligation to rename the replacement building, although the TTC Area Commission and TTC Foundation Board of Trustees may choose to do so.  When possible, the College President will inform a family member or other appropriate representative of the former namesake about a decision to demolish or change the use of a facility.  If deemed appropriate by the TTC Area Commission and TTC Foundation Board of Trustees, the former namesake may be recognized with a plaque in the new or renovated facility.

  2. TYPES OF GIFTS FOR NAMING COMMITMENTS


    If the naming opportunity is based on a generous gift to the Foundation for the College's benefit, the following guideline will apply:

              Any and all combinations of gifts, pledges, and irrevocable deferred gift arrangements are acceptable for naming commitments.

  3. GUIDELINES FOR FUNDING


    1. The donor, in response to a formal solicitation or on his or her own volition, indicates an interest in making a gift of significance to benefit the College.  A gift officer in the Development Office determines the exact nature of the gift intention and discusses the Named Gift Program procedures with the donor to identify naming opportunities of interest.

    2. Once the Development Office gift officer determines the exact nature of the gift intention and the interest in naming opportunities, the gift officer then discusses the application of the Named Gift Program procedures with the Foundation Executive Director.

    3. The Foundation Executive Director reviews the gift materials presented, determines appropriate naming opportunities available, and makes a recommendation to the President or the College's Area Commission, according to TTC Policy 9-6-0

    4. Once the naming opportunity is approved at all required levels, a formal contractual commitment will be executed with the donor outlining parameters of the gift to the Foundation in support of the College (as well as the nature of the named recognition).  This Gift Agreement will detail the terms of understanding regarding the payment of the funds to the Foundation and the naming and any related issues about the use, recognition, and publicity of the gift.

    5. Recognition steps are then set in motion by the Foundation Executive Director, including appropriate media announcements, signage installation, campus ceremonies, etc. (consistent with the wishes of the donor).  Throughout the review and approval process, the donor's intentions will be held in strict confidence.

    6. The named gift will be registered in the College's official register of named placed on the campus, maintained by the President's office and is marketed as such in appropriate publications and future announcements concerning this newly designated area.

      Facilities

      Existing Buildings:

      1. Older existing facilities  (more than 10 years old) funded with public money should be named only in exchange for gift commitments of at least 20% of the building's current value or replacement cost.  Total costs on the building's value include architectural, planning, and construction fees; site clearance and landscaping; furnishing; and equipment.

      2. Newer existing facilities (less than 10 years old) funded with public money should be named only in exchange for gift commitments of at least 25% of the building's current value or replacement cost.  Total costs include architectural, planning and construction fees, site clearance and landscaping; furnishing; and equipment.

      3. Each named gift should be accompanied by a Gift Agreement that has been approved and signed by the donor or designated donor representative(s) and Executive Director of the TTC Foundation.  Each Gift Agreement specifies the pledge period to reach the funding level, the purpose of the gift, and any restrictions within Foundation and College guidelines, as to distribution from the fund.

      4. Trident Technical College's President's Office and the TTC Foundation shall be responsible for maintaining a record of named rooms, buildings, grounds, and other spaces.

             New Building Structures:

                  i.  Private Funding of Buildings and Structures.  If a new building is to be funded 100% from private funds, the gift to name the building
                      must be at least 60% of the total construction cost of the facility. The gift should fund 50% of the construction budget as well as an
                      endowment fund (10% of total construction costs) to provide for programs and maintenance of the facility.

                  ii. Private/Public Funding of Buildings and Structures.  If the new building is dependent upon private funding component, the gift to name the
                      building must be at least 50% of the total dollars raised to fund a portion of the construction budget as well as an endowment fund (10% 
                      of total construction cost) to provide for programs and maintenance of the facility.

                 iii.  Public Funding of Buildings and Structures.  If the new building is constructed entirely from public funds, a private gift may still be used 
                        to establish a naming opportunity.  The private gift to name the building should be 25% of the total construction cost of the facility.  
                       Typically, the gift will establish an endowment fund restricted for use of the program and maintenance of the facility.

               Academic Teaching Space (Note:  suggested minimum funding levels)

                  i.  Classroom - $50,000

                 ii.  Laboratory - $150,000

                iii.  Auditorium - $500,000

              Non-Academic Space (Note:  suggested minimum funding levels)

                i.  Faculty Offices - $5,000 - $10,000

               ii.  Student Study Spaces - $10,000

              iii.  Conference Rooms - $25,000

               v.  Foyers/Lobbies and Pre-Function Areas - $50,000

  4. SPECIAL ACKNOWLEDGEMENT OR MEMORIAL OPPORTUNITIES


    From time to time, it may be appropriate to create a naming opportunity at TTC for an individual or organization that has not reached the minimum gift requirements outlined in this procedure.  In these instances, the President of the College or Chair of the Foundation may make recommendations to the Area Commission to name buildings, facilities, or campus green spaces in honor or memory of individuals who have distinguished themselves in their service to the College.  With this in mind and upon recommendation by the President and Executive Director, the Area Commission may approve the naming of a building, facility, or campus green space.

  5. APPROVAL PROCESS FOR NAMING OF FACILITIES OR PROGRAMS


    1. All proposed names for buildings and other facilities will be held in confidence during the review and approval process.  There will be a minimum of communication about the proposed naming before granting appropriate approval.

    2. TTC Foundation naming commitments, as well as all major gifts, whether recognized by naming rights or not, are reflections on the ideas and reputation of TTC.  Accordingly, each gift and naming commitment will receive a careful review for full compliance with applicable laws and ethical principles.  This is especially true where there is some direct or indirect business or other continuing relationship between the donor and the College, its officers or employees.  Any questions about the applicability of state or federal laws on conflicts of interest and other ethical considerations should be referred to appropriate Foundation or College legal counsel. 

 


        




 

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